![]() ![]() This gives the illusion of one big 270° image, when in actual fact it’s simply multiple images stitched together. It uses an array of projectors mounted on the ceiling and proprietary ScreenX software to blend the multiple images into one seamless image extending from the central frame to the sides. How Does ScreenX Work?Īs a technology, ScreenX is rather simple. Eventually Cineworld hopes to have over 100 locations worldwide with ScreenX capability, showcasing a major commitment in the format. In the UK, Cineworld Greenwich O2 and Cineworld Speke are the first to get ScreenX capability, although Cineworld Leeds White Rose will gain the format next month. As the format grows, it’s likely that even more films will be made available. That includes Ant-Man and The Wasp, Rampage, Black Panther, and The Meg. It honours our commitment to break cinematic boundaries and create amazing cinema experiences.”ĭespite being a relatively new format, ScreenX is already capable of showcasing a number of blockbuster films. That’s thanks to an array of short-throw projectors and screens that wrap around the audience.Īccording to Byung-Hwan Choi, CEO of one of ScreenX’s developers, CJ 4DPLEX, “ScreenX mimics how the human eye interprets a visual by appealing to both our front and peripheral vision. It does away with the traditional idea that the cinema should be about watching a giant flat screen, and instead offers a 270° view of whatever film is on the screen. ScreenX is an immersive cinema format that originated in South Korea, but thanks to Cineworld it’s now available in the UK for the first time. Thankfully, cinema chains are working tirelessly to win back customers, and the way it’s doing it is through the use of the latest and greatest technology – something Cineworld has just installed at two of its sites. That’s down to a number of factors such as the proliferation of streaming services and the high cost of going to the cinema. If you haven’t noticed, the number of people going to the cinema year-on-year is dropping. ![]()
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